WELCOME TO THE 2021 NAHP VIRTUAL NATIONAL CONFERENCE
THE BIG RESET
OCTOBER 6-8, 2021 | #NAHP2021
Become part of the most influential Hispanic Print & Digital Media Organization in the country!
The National Association of Hispanic Publications (NAHP) will host its annual virtual conference on October 6, 2021 thru October 8, 2021. THE 2021 NAHP VIRTUAL NATIONAL CONFERENCE - THE BIG RESET is the leading Hispanic conference for publishers and multi-media outlets. Our publishers will get to hear keynote speakers, attend topic discussions, learn new opportunities from workshops and master industry innovations.
We look forward to welcoming you!
You don't want to miss it!
Free for Members & Non-Members
Agenda has been released below!
Hosts
Pedro De Armas
Publisher, El Informador Newspaper
Christy Martinez-Garcia
Publisher, Latino Lubbock Magazine
Speakers
Keynote Speakers
Tracie Powell Founder, The Pivot Fund
Philanthropy as a revenue source Thursday, October 7, 2021 8:30 am PT / 11:30 am ET
Dr. Benjamin F. Chavis Jr. President and CEO, NNPA
Friday, October 8, 2021 8:30 am PT / 11:30 am ET
Workshop Speakers
Anita Grace President & CEO GRACE Multicultural
Alberto“Banano” Pardo CEO & Founder Adsmovil
Isabella Sánchez Vice President of Media Integration, Zubi Advertising
Mike Blinder Publisher, Editor & Publisher Magazine
Sarah Gustavus Lim Economic Mobility Solutions Journalism Network
Alvaro Gurdian Vice President, La Noticia Vice President, NAHP
Fernando Diaz Digital Specialist NAHP
John Heaston Founder & Publisher/Editor Pioneer Publishing
Xarel Cassina Director of Marketing & Biz Dev Altura Interactive
Will Medina Director of Sales & Marketing Prensa Arizona
Stephenetta (Isis) Harmon Digital Marketing Strategist
Michael Grant Digital Specialist, NNPA
Anntao Diaz Head of News Consumer Insights, Realtime Content insights and Google Surveys for Publishers, Google
Gabriel Soto Director of Research, Edison Research
Melanie Slone Associate Editor, Latin American Policy Journal
Martha de la Torre CEO El Clasificado and EC Hispanic Media
Julian Giraldo Vice President RCN Television
Agenda
Wednesday, October 6, 2021
Thursday, October 7, 2021
Friday, October 8, 2021
Master of Ceremonies: Pedro De Armas, Publisher, El Informador Newspaper
Welcome & Opening 8:00 am PT / 11:00 am ET
Digital Dollars (English) 8:30 am PT / 11:30 am ET Moderator: Anita Grace, President & CEO, GRACE Multicultural Panelists: Alberto “Banano” Pardo, CEO & Founder, Adsmovil Isabella Sánchez, Vice President of Media Integration, Zubi Advertising
Telling our communities' stories: More than just problems (English) 9:00 am PT / 12:00 pm ET Presenter: Michelle Faust Raghavan, Equity Initiative Manager, Solutions Journalism Network Sarah Gustavus Lim, Economic Mobility Manager, Solutions Journalism Network
Google News Initiative Ad Transformation Lab (English) 10:30 am PT / 1:30 pm ET Moderator: Fernando Diaz, Digital Specialist, NAHP Panelists: Stephenetta (Isis) Harmon, Digital Marketing Strategist Will Medina, Director of Sales & Marketing, Prensa Arizona
Reintroducing HispanicNews.US (English) 11:15 am PT / 2:15 pm ET Moderator: Fernando Diaz, Digital Specialist, NAHP Panelists: Michael Grant, Digital Specialist, NNPA Steve Meyers, Director of Client Growth Strategy, 10up
Lunch Break 12:00 pm PT / 3:00 pm ET
Three Associations (English) National Association of Hispanic Publications (NAHP), Association of Alternative Newsmedia (AAN), and National Newspaper Publishers Association (NNPA) 12:45 pm PT / 3:45 pm ET Moderator: Mike Blinder, Publisher, Editor & Publisher Magazine Panelists: John Heaston, Founder & Publisher/editor, Pioneer Publishing Alvaro Gurdian, Vice President, La Noticia & Vice President, NAHP Dr. Benjamin F. Chavis Jr., President and CEO, NNPA
Natural Selection: SEO Best Practices (Spanish) 1:30 pm PT / 4:30 pm ET Presenter: Xarel Cassina, Director of Marketing & Biz Dev, Altura Interactive
NAHP Editorial Articles Awards 2:00 pm PT / 5:00 pm ET Presented by: Pepe Serna, Actor
NAHP Membership Meeting 2:30 pm PT / 5:30 pm ET
Master of Ceremonies: Pedro De Armas, Publisher, El Informador Newspaper
Latino Publisher of the Year & NAHP Marketing & Editorial Section Awards 8:00 am PT / 11:00 am ET Presented by: Guillermo Rojas
Presented by: Daisy Jimenez, General Motors
Philanthropy as a Revenue Source (English) 8:30 am PT / 11:30 am ET Keynote Speaker: Tracie Powell, Founder, The Pivot Fund
How to Launch a Successful Newsletter (English) 9:00 am PT / 12:00 am ET Presenters: Marcos Marin, EVP of Operations, El Tiempo Latino Rafael Ulloa, Executive Editor, El Tiempo Latino
Sponsor Presentation by NTN24 10:00 am PT / 1:00 pm ET
How to scale a media business through a pandemic (English) 10:30 am PT / 1:30 pm ET Presenter: Martha de la Torre, CEO, El Clasificado | EC Hispanic Media
Beyond bilingualism: Linguistic and cultural nuances can make or break the connection with your audience (Spanish) 11:30 am PT / 2:30 pm ET Presenter: Melanie Sloan, Associate Editor, Latin American Policy Journal
Lunch Break 12:00 pm PT / 3:00 pm ET
2021 Latino Podcast Listener & Nonlistener Report (English) 1:00 pm PT / 4:00 pm ET Presenter: Gabriel Soto, Director of Research, Edison Research
Master of Ceremonies: Christy Martinez, Publisher, Latino Lubbock Magazine
Latina Publisher of the Year 8:00 am PT / 11:00 am ET Presented by: Christy Martinez, Publisher, Latino Lubbock Magazine
Keyote Address (English) 8:30 am PT / 11:30 am ET Keynote Speaker: Dr. Benjamin F. Chavis Jr., President and CEO, NNPA
How to grow your reader engagement and revenue(English) 9:30 am PT / 12:30 am ET Presenter: Anntao Diaz, Head of News Consumer Insights, Realtime Content insights and Google Surveys for Publishers, Google
Closing Remarks 10:15 am PT / 1:45 pm ET
Swear in NAHP New Board & Welcome from New NAHP President 10:30 am PT / 1:15 pm ET
José Martí Award Ceremony Presentations: • Day 1 - Actor Pepe Serna announced the Editorial Articles Awards video • Thursday, October 7th at 8am PT: General Motors’ Daisy Jimenez will announce the Marketing & Editorial Section Awards. video • Thursday, October 7th at 8am PT: Juana Bordas will announce the Digital, Design, and Photo Awards. • Friday, October 8th at 8am PT: Kirk Whisler will announce the Primero Awards.
